01
Local SEO
Own the map pack and the searches that matter in your area. We engineer visibility where your customers actually look.
- Google Business Profile
- Local citations
- Review systems
- Technical SEO
- Local content strategy
Bristol, United Kingdom · est. 2019
Wemakelocalbusinessesimpossible to ignore.
Local SEO, brand, websites and custom software, engineered as one system that turns searches into booked work.
5.0rated by 40+ UK businesses
120+Projects shipped
3.4xAvg. lead growth
96%Client retention
£12m+Client revenue influenced
Local SEOUI/UX & BrandingSaaS DevelopmentWeb Design & DevelopmentGoogle Business ProfileReview SystemsConversion DesignClient Portals
About the agency · since 2019
Not another agency.Your growth department.
Shan Digital Marketing started in 2019 with one frustration: watching brilliant local businesses lose work to worse competitors with better visibility.
Six years on, we're the growth department behind 40+ SMEs and industrial firms across the UK. We design the brand, build the website, engineer the search presence and ship the software that ties it all together.
The story so far
- 2019
Founded in Bristol
One laptop and one client: a Bedminster plumber who tripled his calls in five months. Word spread.
- 2021
Full-stack studio
Brand and UI/UX design joined SEO. We stopped patching marketing problems and started building whole systems.
- 2023
SaaS division launched
Client portals, quoting engines, booking systems. Software became the moat our clients keep winning with.
- 2026
40+ systems running
From trades to dental to industrial supply, our systems quietly power local market leaders across the UK.
Obsessively local
We win postcode by postcode, not vanity keyword by vanity keyword.
One accountable team
Strategy, design, build and rank: one team, one number to call.
You own everything
Your site, your data, your rankings. No hostage-taking, ever.
Word of mouth
The reviews do the selling.
5.0average across 40+ UK businesses
“Within four months we were the first call in our area. The phone genuinely doesn't stop. We've hired two engineers just to keep up.”
“They didn't sell us a website. They built us a system: brand, site, reviews, rankings. Best money this practice has ever spent.”
“The quoting portal they built runs our entire sales process now. Clients assume we're a far bigger company than we are.”
“Within four months we were the first call in our area. The phone genuinely doesn't stop. We've hired two engineers just to keep up.”
“They didn't sell us a website. They built us a system: brand, site, reviews, rankings. Best money this practice has ever spent.”
“The quoting portal they built runs our entire sales process now. Clients assume we're a far bigger company than we are.”
“Clear reporting, no jargon, and we rank top three for every search that matters in Bristol. Refreshingly straight people.”
“I was burnt by two agencies before. Shan showed me exactly what they'd do, did it, and the enquiries followed. Simple as that.”
“From a tired 2014 website to fully booked six weeks after launch. The new booking flow alone was worth it.”
“Clear reporting, no jargon, and we rank top three for every search that matters in Bristol. Refreshingly straight people.”
“I was burnt by two agencies before. Shan showed me exactly what they'd do, did it, and the enquiries followed. Simple as that.”
“From a tired 2014 website to fully booked six weeks after launch. The new booking flow alone was worth it.”
What we build
One agency. The whole system.
Four disciplines, engineered to work as one, so every pound you spend feeds the same growth engine.
02
UI/UX & Branding
Identity and interfaces that make your business look like the obvious choice, and convert like it too.
- Brand identity
- Design systems
- UX research & flows
- Interface design
03
SaaS Development
Custom software and client portals that systemise your operations, built to scale with your business.
- Product strategy
- Full-stack builds
- Dashboards & portals
- Integrations & APIs
04
Website Design & Development
Fast, search-ready websites engineered to turn visitors into enquiries, not just look good in a portfolio.
- High-performance builds
- Conversion-led design
- CMS & e-commerce
- Analytics & tracking
Service deep-dive
Exactly what you get, in writing.
Be the first call in your postcode.
46% of all Google searches have local intent, and the top three map results take almost all of the clicks. We build the citation network, review velocity, on-page signals and locally relevant content that puts you there and keeps you there.
What's included
- Full local visibility audit & competitor gap analysis
- Google Business Profile optimisation & management
- Citation building & NAP consistency cleanup
- Automated review generation system
- Location & service landing pages that convert
- Monthly ranking, call and enquiry reporting
Selected work
Proof you can click through.
Every project below is a system, not a one-off. Hover for the details designers argue about.
Complete website revamp and local search programme for a roofing contractor: rebuilt architecture, metadata and conversion-focused landing pages, then sustained off-page work month after month.
The details that did the work
- On-page SEO rebuilt across 40+ pages with internal linking across 8 core sections
- 15+ directory and authority placements per month for 4 consecutive months
- Crawlability, page speed and content standards fixed to cut indexing friction
Full architecture and content restructure plus a platform migration, taking a car hire business from near-invisible to ranking for its priority keyword groups.
The details that did the work
- Migrated Wix to WordPress on Hostinger with a staging environment and standardised templates
- Technical fundamentals fixed: crawlability, sitemaps, URL normalisation, schema markup
- Monthly indexed page submissions taken from 0 to 15+
Built and deployed a conversion-focused plumbing website from scratch, launching with full on-page SEO configured and lead flow arriving inside the first month.
The details that did the work
- Launched with 12+ live pages, each with titles, meta descriptions, schema and internal linking
- Ranked for 20+ high-intent plumbing service and location keywords
- Crawl and indexing workflows established, 8+ keyword-aligned pages published
New restaurant website built from scratch for Desi Khabbay, structured so menus, locations and ordering are all reachable in a tap.
The details that did the work
- Menu structured as crawlable content, not a flat PDF
- Location and opening-hours schema for local discovery
- Mobile-first build for diners searching on the move
Full website build for a national political movement, designed to carry heavy traffic spikes and communicate clearly at scale.
The details that did the work
- Information architecture built around fast-changing campaign content
- Performance budget set for low-bandwidth mobile connections
- Editorial templates so the team can publish without a developer
Audit to implementation
A.M School of Motoring · Local SEO · 2025
Full SEO audit for a driving school, then the implementation to match: the findings actually shipped rather than sitting in a PDF.
The details that did the work
- Technical audit covering crawl, indexation and on-page gaps
- Local service and area targeting mapped to real search demand
- Recommendations implemented, not just handed over
Ready for AI search
Michael Graham · Local SEO · 2026
Combined SEO and GEO audit: how the brand performs in classic Google results, and whether AI assistants can find and cite it.
The details that did the work
- Traditional technical and on-page SEO audit
- GEO review: entity clarity and citability for AI answer engines
- Prioritised fix list ordered by impact, not by effort
Where the traffic was leaking
GetRide24 · Local SEO · 2025
Technical SEO audit identifying the crawl, indexation and on-page issues holding organic performance back.
The details that did the work
- Crawl and indexation review across the full site
- On-page and metadata gap analysis
- Issues ranked by ranking impact
A full e-commerce build for a pickleball brand: storefront, product structure and checkout, built and run in-house.
The details that did the work
- Product taxonomy built for search as well as browsing
- Checkout flow trimmed to the minimum viable steps
- Built, shipped and maintained end to end
Word of mouth
What owners say when it works.
“Within four months we were the first call in our area. The phone genuinely doesn't stop. We've hired two people just to keep up.”
James Whitfield
Director, Whitfield Heating & Plumbing
“They didn't sell us a website. They built us a system: brand, site, reviews, rankings. It's the best money this business has spent.”
Priya Sharma
Owner, Sharma Dental Studio
“The portal they built runs our whole quoting process now. Clients think we're a much bigger company than we are.”
Mark Davies
MD, Davies Industrial Supplies
The process
How we put your business on the map.
- 01
Discover & Audit
Weeks 1-2We map your market, your competitors and every search your customers make. You get a brutally honest audit of where you stand, and exactly what it costs you.
- 02
Design & Build
Weeks 3-8Brand, website, profiles, content. We design the entire system around one job: turning local intent into enquiries for your business.
- 03
Launch & Rank
Week 8+We push the system live and start compounding: citations, reviews, content and technical signals that move you up the map pack week after week.
- 04
Scale & Support
OngoingOnce the engine runs, we scale it: new locations, new services, custom software. You watch it all from one dashboard.
The value we bring
Marketing you own, not rent.
Ads stop the moment you stop paying. We build assets, rankings, brand, website and software, that keep compounding while your competitors keep renting attention.
01
Compounding visibility
SEO that builds on itself month after month: an asset you own, not rent like ads.
02
One accountable partner
Strategy, design, build, rank. One team, one invoice, one person to call when you want answers.
03
Conversion-first design
Every pixel has a job. Pretty is the baseline; booked work is the brief.
04
Software-grade engineering
Your site is built like a product: fast, tested, maintainable, ready for the dashboard era.
05
Radical reporting
Calls, enquiries, rankings, revenue influence. Real numbers monthly, in plain English.
06
Local market obsession
We win postcode by postcode. Your patch becomes your fortress.
Why businesses choose us
The agency test most agencies fail.
What to demandShan.Typical agency
Complete system covering SEO, brand, web & software
Senior people do the work, not juniors
You own every asset, account & line of code
Plain-English monthly reporting on calls & revenue
Rolling contracts, re-earned every single month
12-month lock-ins & hostage websites
Vanity-metric reports nobody reads
No long lock-in contractsReply within one working dayYou own everything we buildMeasurable lift in 90 days
Proof, not promises
Systems that pay for themselves.
Avg. client enquiry index, first 8 months
+212%- 212%
- Average increase in enquiry calls
- 3.4x
- Average return on spend
- 40+
- Local businesses systemised
- 90 days
- To first measurable lift
Trades & Home ServicesBristol
+212%
enquiry calls in 6 months
Rebuilt the brand and website, dominated the local map pack for 14 service keywords.
Dental PracticeBath
3.8x
return on marketing spend
Review engine plus local landing pages took them from page 3 to the top of local results.
Industrial SupplierSouth West
+167%
qualified quote requests
A custom quoting portal and search overhaul turned their site into their best salesperson.
Free. No strings, no spam
See exactly what your market is hiding from you.
Get a human-built local SEO audit of your business, or book a 15-minute strategy call. Either way, you'll leave knowing what to fix first.
FAQ
Straight answers, before you ask.
Anything else? Email us at info@shandigitalmarketing.com and a human replies within one working day.
Most agencies sell you one piece: a website, or some SEO, or a logo. We build the whole engine: brand, website, local search presence, review generation and, where it fits, custom software. Every part is designed to feed the others, which is why it compounds instead of stalling.
You'll see movement in the first 30 days and meaningful lifts within 90. Local SEO compounds, and the businesses that win are the ones whose system has been running longest. That's why we start with a free audit, so you know exactly where you stand before spending a penny.
Projects start from £1,500 for focused engagements; complete growth systems are typically £1,000 to £3,000 per month depending on market competitiveness. Every engagement starts with the free audit, so you'll see the gap and the plan before any commitment.
Bristol is home, and we know the South West market deeply, but our systems work for SMEs and industrial businesses across the UK. Local SEO is about your area, not ours.
A genuine, human-built review of your local rankings, Google Business Profile, website performance and competitor gap, with a prioritised list of what to fix first. No obligation, and it's yours to keep even if we never work together.
Yes. That's our SaaS development arm: client portals, quoting engines, booking systems, internal dashboards. If a repetitive process is eating your team's time, we can probably turn it into software.
No. We work on rolling monthly agreements; we'd rather re-earn your business every month than trap you in a 12-month lock-in. You also own every asset we create: domain, site, content, accounts, code.
Senior specialists, in-house. Your project isn't handed to an offshore queue or a junior learning on your budget. The people who scope your system are the people who build it.